The best stories include people. Consumer research is about people. We help our clients bring the two together. Thoughts and opinions, dreams and fears, loves and hates.

Whether that is an employee surveys, election poll or consumer insight, we can help you better understand market trends and the psychology and sociology of consumers.

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B2B research doesn’t need to be dull. But so often it is because the wrong questions are asked.

If you are looking to create sales tools, HR insight, competitive research, market research or thought leadership, our team of experts can help ensure you get the most from your investment.

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We live and breathe stories. Helping create stories from data is why we get out of bed in the morning.

Our research helps PR, marketing, advertising, social and communication agencies and in-house teams deliver data that will bring a brand’s story to life in the media or, via content across a variety of channels.

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Discovering the story in data

Insight and evidence to bring your story to life

Stories are powerful things. They make us laugh, make us cry, change the way we think and act. Stories are potent, emotional and visceral. It’s why we’ll happily commit hours of our lives to novels or box sets – something we’d do for little else.

A story used well in the business world can affect huge change. However, one used haphazardly can be a waste or, at worst, bring disaster.

Every piece of research we undertake is designed to help you tell the best stories,
by bringing them to life.

About us

We provide our customers with robust data, via desk research, quantitative and qualitative research, online listening, social media audits, competitor analysis and influencer audits.

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Arlington Research

Arlington Research is a full-service agency. We provide our customers with robust data, via desk research, quantitative and qualitative research, online listening, social media audits, competitor analysis and influencer audits. Intelligent analysis and creative insight adds an extra layer to the service we offer, helping clients make the most of their data and support their stories. For organisations that want trusted, respected, vibrant and topical stories told in real human voices we can add depth and fuel to your campaign.

Our team will design your research, recruit the respondents, conduct the survey and deliver the data. Each piece of research is reliable, robust and delivered with a quick turnaround. Coupled with consultancy from our team of experts, we can ensure the research tells your story with maximum impact.

Our scope of work is broad, and we run research for leading brands and companies from many different sectors on an international basis.

In addition to the major markets, we also deliver services and projects to our clients in areas that are still considered to be underdeveloped or emerging when it comes to online research, including South Africa, the Baltics and Latin America.

Through our innovative technology and solutions, we have enabled clients to tap into niche audience groups not commonly found within online panels, including gamers, sport, mothers of babies, different B2B audiences, professional medical and many more.

We would love to help bring your story to life. Contact us for a quote, or to discuss your requirements and how we can help you.

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Our services

As a full-service research agency, we can help deliver all elements of your research to ensure campaign success. Business to business research, consumer, research and PR and communications research is our core service offering, but our experience and expertise goes much further meaning there is so much more we can help you with.

More about our services

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Methodologies

Whether your research is political, cultural or commercial our research team can provide you with an accurate picture of what the world thinks and bring your story to life with more than just opinions. By better understanding buyers, trends and data, it is possible to build stronger brands and drive sales.

Our ability to drill into profiled target groups and gather insights gives you strong reliable research to help position you as a thought leader. Details on age, occupation, family status, recent purchases, hobbies and lifestyle are all logged in our extensive profiling. This allows our team to conduct bespoke qualitative and quantitative research on a national and international scale, as well as focus groups and omnibus surveys.

As part of our global commitment to quality, Arlington Research’s online community network is ISO 20252 certified by CIRQ (The CASRO Institute for Research Quality). This accreditation impacts everything from what defines an “active” panellist, to data protection and security processes for our clients.

All surveys that are sent out to the communities are checked to ensure:

  • correct implementation of re-directs
  • appropriate logic in the survey
  • correct set up of quotas
  • whether or not there is any personal, sensitive or illegal questions being asked
  • whether or not panellists can choose a ‘prefer not to answer’ option with any income or ethnicity questions
  • overall general quality before proceeding with fieldwork.

If any of these points do not comply with Arlington Research’s quality standards, the survey is not launched.

Our clients

What our clients say

We have completed a number of large-scale projects with Arlington Research and have been very pleased with the level of service. Flexibility, and the ability to problem-solve are among the first things I look for when choosing a service partner – Arlington has this in spades. It’s absolutely critical that a research provider understands your objectives and is willing to work with you to get what you want, overcoming obstacles or finding alternative routes where necessary. With Arlington, I always feel that there is a way forward… no matter the challenges we come up against. Rob Langford | Senior Corporate Communications Manager – Europe | Kaspersky Lab

Join us

Want to come and join our team?

We love meeting new people. If you feel you have something to offer our growing agency please send us your CV.

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