Case Study: Don’t stop, the future is now – video

Don’t stop, the future is now: Nearly a third of consumers perceive no news as bad news during the COVID-19 pandemic

  • Global study of 13,000 consumers from 14 countries
  • 31% worry that when a business has gone quiet during the pandemic it is in financial trouble
  • 34% of UK employees worry about job security if the business they work for goes quiet
  • Over a third (35%) stated that during the crisis, brands that inspire them and give them hope are the ones they want to spend money with in the future