Market research methodologies
At Arlington Research we help companies get maximim insight from their research projects. Whether your research is commercial, political or cultural, our team can provide you with an accurate picture of what the world thinks, and bring your story to life with more than just opinions. By better understanding buyers, trends, and data, it is possible to build stronger brands and drive sales.
Insight to bring your story to life
Our ability to drill into profiled target groups and gather insights gives you strong reliable research to help position you as a thought leader. Our team are all director level and are passionate about providing you with world-class research. Asking the right questions and understanding the story you want to tell is why clients return to us time and time again to run their PR surveys and market research projects.
We conduct global quantitative research via online (CAWI) and telephone (CATI). We are also able to conduct face to face quantitative research. Our qualitative research methodologies include in-depth interviews, discussion groups and ethnography.
We offer bespoke desk research designed to meet your business objectives.
All our research complies with the UK Market Research Society’s Code of Conduct, ESOMAR standards, and market research quality standards for all the countries where research is conducted.
“The analysis document given at the end was exactly what we needed. Going through raw data is hard, but the way they presented it with key themes written out, as well as charts, helped us look at each question from several angles to glean the best insights possible.”
Director of Marketing – PFS
Access to 200m respondents
Across over 100 countries
International market research company
Although Arlington Research has its HQ in the UK with offices in Reading and London it has a truly international reach. It has extensive experience running market research campaigns in North America, Europe, Asia, Africa and the Middle East. With access to 10 million respondents across 44 countries Arlington Research is an international market research company you can trust. All translations are conducted by native language speakers to ensure the nuances of language isn’t lost in questionnaires or results. Discover more about our international market research capabilities.Learn More
Consumer market research
The most engaging and memorable stories include people. Through consumer research, we can help you explore people’s thoughts and opinions, dreams and fears, loves and hates. By understanding these emotions and opinions you can get to know your target audience better, monitor progress, stay ahead of trends, scrutinise the competition or fuel PR and content strategies.Discover more about consumer market research
B2B market research
B2B research doesn’t need to be dull. But it so often is, because the wrong questions are asked. Whatever your research need, we can help you get the most from your research investment via high quality B2B samples, survey and questionnaire design and insightful reporting.Discover more about B2B Market Research
UK & US omnibus question research
Sometimes you just need the answer to your question quickly and cost effectively. When asking five or fewer questions, our omnibus survey service allows you to gauge the opinions of consumers and validate a story or react to a topical issue or market event.Discover more about UK & US omnibus surveys
Customer satisfaction research
High levels of customer satisfaction are critical to the success of every business. Through Customer Satisfaction Research, we can help improve your understanding of your customers’ needs, key drivers to loyalty and repeat purchase and your strengths and weaknesses as a company through your customers’ eyes .Discover more about customer satisfaction research
Your employees are the beating heart of your business. Through employee research we can help you explore your employees’ thoughts and opinions, frustrations and what makes them proud to work for your organisation.Discover more about employee research
Our research helps PR, marketing, advertising, social and communication agencies and in-house teams deliver quality data that will bring a brand’s story to life in the media or via content across a variety of channels.Discover more about PR Research
Research to fuel content strategies
We live and breathe stories. Helping create stories from data is why we get out of bed in the morning. Enhance your brand with creative content, tailored to the audiences that matter across all your channels.Discover more about Content Research
Industries we specialise in
- Charities and not for profit
- Financial Services
- Public Sector
- Transport and logistics
- Travel Industry
Let’s start a new project together
- Specialists in PR research for content and the media
- We have a UK panel of over 5 million respondents
- Access to over 100 countries internationally
- Global panel of over 200 million respondents
- Full-service market research agency
We always love to hear about a new challenge and would love to help you bring your story to life.