Consumer market research

The most engaging and memorable stories include people. Through consumer research, we can help you explore people’s thoughts and opinions, dreams and fears, loves and hates. By understanding these emotions and opinions you can get to know your target audience better, monitor progress, stay ahead of trends, scrutinise the competition or fuel PR and content strategies.

How Arlington Research can help you

About Arlington Research

“We were delighted with the clarity of the data and have since created various marketing materials from the information – including infographics, articles, landing pages and press releases.”

Content Manager– Answer Connect

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Customer research services

Our director level team will design your research from sample design to final reporting. We add value at every step of the way, producing questionnaires and discussion guides, conducting the fieldwork to ensure it is conducted on time and to budget, designing and analysing the results and presenting the deliverables in a visually engaging and insightful format designed to meet your needs. Each piece of consumer research is reliable, robust, delivered with a quick turnaround, and analysed to ensure the research creates maximum impact. Our scope of work is broad, and we run consumer research for leading brands and organisations from many different sectors.

We would love to help bring your story to life.

About Consumer market research

Consumer research falls into two categories:

1. Quantitative research – the process of gathering data from a large enough sample of your target market to represent the market as a whole. This type of research is carried out using surveys, and we offer online, telephone, postal and face to face methodologies. You will get statistical answers to questions such as ‘who, how, why, when and what?’

2. Qualitative research – allows you to dive into questions in more depth and detail. It allows you to really understand why people think or behave the way they do and provide you with stories and anecdotes which will help shape campaigns or business strategies. Methodologies include in-depth interviews (face to face, via video calls or on the telephone), running focus groups or speaking with online communities.

It can often be helpful to conduct both qualitative and quantitative research within a consumer research campaign. For example you can see how the many feel about a specific topic and then run qualitative research to dive deeper and understand why they feel that way and to get more depth and colour to the story.

What to look for when hiring a consumer research agency

It is important to work with a reputable consumer market research agency to conduct your campaign and not just the cheapest. Too often investment is put into platforms that allow the user to do it themselves without the skill, expertise or understanding of the standards and codes of conduct expected within the industry. Here are our five top tips for when choosing a consumer market research agency for your next project:

  • Get to know the team. Consumer research is a collaborative process and successful research depends on relationships and expertise. Spend some time talking to the team who will work on your project to ensure they can add value, and you can work well together. Ensure that the team is senior enough to maximise the insights from the results.
  • Expertise. Does the consumer market research agency have expertise in your chosen methodology? Are they full service or do they only do online polls?
  • Experience. Does the agency understand the sector you work in? Do they understand the world in which you exist and can they demonstrate they have worked on similar projects.
  • Ask for recommendations. Has anyone in your network worked with an agency before and would they recommend them? Are any people or brands you respect using a specific agency? Do they have any independent reviews on Clutch?
  • Case studies. Ask the agency to demonstrate their experience and expertise. Do they have case studies that show how they worked on similar projects to yours?

Let’s start a new project together

  • Specialise in market research and in particular, PR surveys for the media
  • We have a UK panel of over 130k respondents
  • Access to over 44 countries internationally
  • Global panel of over 10 million respondents
  • Full-service market research agency

We always love to hear about a new challenge and would love to help you bring your story to life.