Arlington Research is a full-service international market research company. We help brands around the world use the power of insight to bring their stories to life, and to convert first-hand data into actionable strategies for their businesses. Based in the UK, our experience and expertise spans B2B research, consumer research, and communications and PR research as core service offerings. However, this is just the tip of the iceberg – no matter the story or strategy, we can unlock the insight to take your business forward.
Statistics and storytelling: a powerful partnership
We believe stories are powerful things. They make us laugh, they make us cry, they change the way we think and act. Stories are potent, emotional and memorable. At the heart of every good story you need drama, intrigue, relevance, human interest and – critically – engaging content. Market research is the perfect tool to untap these key strands and channel them into relevant stories for both consumer and business audiences. At Arlington Research we understand the significance of this relationship, and alongside ensuring every piece of research we conduct stands up to scrutiny and is flawless in its design, we put stories at the heart of every piece of research we undertake. Does the research grab the imagination, paint a picture, explain what is happening? Is it interesting and does it pass the ‘so-what’ test?
Asking the right questions and taking the time to understand the story you want to tell, is what drives our research and what keeps customers returning to us time and time again.
“We are thrilled with the work we got back from Arlington. They were thorough and helped us keep to best practices in regards to the research. I was especially grateful for the analysis document they put together to help us understand the key highlights and what data was useful. It was worth every penny.”
Director of Marketing – PFS
Access to 200m respondents
Across over 100 countries
A truly international market research company
Although Arlington Research is headquartered in the UK, we have a truly international reach, having run market research campaigns across North America, Europe, Asia, Africa and the Middle East. With access to 200 million respondents across 100+ countries, all translations are conducted by native language speakers to ensure the nuances of language aren’t lost in either the questionnaires or results. As such, Arlington Research is a market research company that not only wants to tell your story; but wants to make it a globally accessible – and globally successful – story.
All our research complies with the UK Market Research Society’s Code of Conduct, ESOMAR standards, and market research quality standards for all countries where research is conducted.
Consumer market research
The most engaging and memorable stories include people. Through consumer research, we can help you explore people’s thoughts and opinions, dreams and fears, loves and hates. By understanding these emotions and opinions you can get to know your target audience better, monitor progress, stay ahead of trends, scrutinise the competition or fuel PR and content strategies.Discover more about consumer market research
B2B market research
B2B research doesn’t need to be dull. But it so often is, because the wrong questions are asked. Whatever your research need, we can help you get the most from your research investment via high quality B2B samples, survey and questionnaire design and insightful reporting.Discover more about B2B Market Research
UK & US omnibus question research
Sometimes you just need the answer to your question quickly and cost effectively. When asking five or fewer questions, our omnibus survey service allows you to gauge the opinions of consumers and validate a story or react to a topical issue or market event.Discover more about UK & US omnibus surveys
Customer satisfaction research
High levels of customer satisfaction are critical to the success of every business. Through Customer Satisfaction Research, we can help improve your understanding of your customers’ needs, key drivers to loyalty and repeat purchase and your strengths and weaknesses as a company through your customers’ eyes .Discover more about customer satisfaction research
Your employees are the beating heart of your business. Through employee research we can help you explore your employees’ thoughts and opinions, frustrations and what makes them proud to work for your organisation.Discover more about employee research
Our research helps PR, marketing, advertising, social and communication agencies and in-house teams deliver quality data that will bring a brand’s story to life in the media or via content across a variety of channels.Discover more about PR & Communications Research
Research to fuel content strategies
We help you create imaginative PR and marketing content backed by research so you can articulate your story in a manner that your target audience will take notice.Discover more about Content Research
Industries we specialise in
- Charities and not for profit
- Financial Services
- Public Sector
- Transport and logistics
- Travel Industry
Let’s start a new project together
- Specialists in PR research for content and the media
- We have a UK panel of over 5 million respondents
- Access to over 100 countries internationally
- Global panel of over 200 million respondents
- Full-service market research agency
We always love to hear about a new challenge and would love to help you bring your story to life.