Research for Public Relations & Communications Campaigns
We live and breathe stories. Helping create stories from data is why we get out of bed in the morning. Our research helps PR, marketing, advertising, social and communication agencies and in-house teams deliver quality data that will bring a brand’s story to life in the media or via content across a variety of channels. We can help you add the human element to your content. For organisations that want trusted, respected, vibrant and topical stories told in real human voices we can add depth and fuel to your campaign.
How Arlington Research can help you
At Arlington Research we recognise one of the core elements of a story is the ability to identify a drama and there is no better resource to highlight those issues than market research. At the same time market research needs to tell a story. Yes it needs to stand up to scrutiny and be flawless in its design and execution but if it doesn’t pass the “so what” it has been a wasted project. At Arlington Research we believe that evidence and insight should bring your story to life and every question we ask is created to support your storytelling.
Arlington Research specialises in creating market research projects to support PR campaigns and help you generate the coverage in the media you deserve.
About Arlington Research
Arlington Research is a full-service international market research company based in the UK that understands public relations. We help brands and PR agencies around the world use the power of insight to make their stories come to life. Likewise, research can be used to identify a story angle, check awareness before and after a campaign or evaluate the success of a project. Based in Reading and London, PR research is one of our core service offerings.
Although the story is key, you can rest assured all our research complies with the UK Market Research Society’s Code of Conduct, ESOMAR standards, and market research quality standards for all the countries where research is conducted.
“The analysis document given at the end was exactly what we needed. Going through raw data is hard, but the way they presented it with key themes written out, as well as charts, helped us look at each question from several angles to glean the best insights possible.”
Director of Marketing– PFS
About PR Research
PR Research can be big investment for businesses but highly rewarding if done well. It can be tempting to go for the most economical option. When doing this you must ask yourself if your campaign will stand up to scrutiny from the media, competitors and the industry at large? There is nothing worse than investing your marketing budget on a piece of PR research only to see the findings ridiculed and your integrity called into question publicly.
With a deep understanding of the public relations world, Arlington Research will support your PR project with the following:
Your research will be conducted to the highest standards with a robust, quality sample you can trust.
The intelligent and unbiassed questionnaire design will deliver impactful results which hold up to scrutiny by the media and your competitors.
Desk research to check a similar story has not been carried out already by someone else.
A research director will be your main contact for the duration of the project and to give you advice each step of the way.
Input from a PR director to ensure the research isn’t just flawless BUT also interesting to the media.
A research director will be on hand to check your press releases and content to ensure all stats have been interpreted correctly so you can publish content in the media with 100% confidence. This service is always included free of charge for every PR research project commissioned.
PR research services
Alongside a research director, we ensure a PR director is part of every project. This means you can benefit from both our research and PR expertise. The team will work closely with you to design your research from kick off discussing your project goals through to final reporting.
The Arlington Research team adds value at every step of the way. Before the questionnaire stage, a PR director will review research recently put in the public domain by competitors to ensure you are not doubling up or running a project which closely resembles one already launched by someone else. Each piece of PR research is reliable, robust, delivered with a quick turnaround, and analysed to ensure the research creates maximum impact using our storytelling ethos. Our scope of work is broad, and we run PR research for leading brands and PR firms from many different sectors across the globe.
We would love to help bring your story to life.
What to look for when hiring a PR research agency
Investing in PR research can be a major expense of any campaign so you want to ensure you get it right. Below are Arlington Research’s six top tips designed to help you prepare your campaign and ensure that you maximise your investment in your next research project:
- Always have clear SMART research objectives
- Always ensure that your chosen research agency designs a sample that is representative of the population and uses a high quality panel for your project
- Ensure your chosen research agency designs a questionnaire that 100% answers all your research objectives in an unbiassed way
- Your research should comply ESOMAR Market Research international standards
- Ensure you have someone senior enough with a research background to analyse the results
- Your chosen research agency needs to make the reporting insightful, easy to read and easy to understand
Let’s start a new project together
- Specialise in market research and in particular, PR surveys for the media
- We have a UK panel of over 130k respondents
- Access to over 44 countries internationally
- Global panel of over 10 million respondents
- Full-service market research agency
We always love to hear about a new challenge and would love to help you bring your story to life.