Our Methodologies

Whether your research is commercial, political or cultural, our team can provide you with an accurate picture of what the world thinks, and bring your story to life with more than just opinions. By better understanding buyers, trends, and data, it is possible to build stronger brands and drive sales.

Our ability to drill into profiled target groups and gather insights gives you strong reliable research to help position you as a thought leader.

We conduct global quantitative research via online (CAWI) and telephone (CATI). We are also able to conduct face to face quantitative research. Our qualitative research methodologies include in-depth interviews, discussion groups and ethnography.

We offer bespoke desk research designed to meet your business objectives.
All our research complies with the UK Market Research Society’s Code of Conduct, ESOMAR standards, and market research quality standards for all the countries where research is conducted.

“Our ability to drill into profiled target groups and gather insights gives you strong reliable research to help position you as a thought leader.”

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