What information do I need to supply to get an accurate quote for research?
Paul Stallard - Monday August 12th 2019
When communicating with your research partner, transparency is key. When providing your brief and objectives, it is important to be honest. Make sure you outline your expectations, how you will be using the research and how much you have budgeted. That way an accurate quote can be provided from the off.
When detailing what it is that you need, you should first outline your over-riding business objectives. What is it that you would like to get out of the research? What story do you want to tell?
Once you have decided what kind of impact you are looking to make, the research team can provide advice on sample sizes and suggestions on an optimal mix of their occupation, location, age and gender; all within a specifically tailored package. By working alongside your research team effectively you can ensure you are getting the highest return on your investment and generate research data that will have the most impact.