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Why is market research important in PR and how can it help specialists?

Should I pay for research participants or not?
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How much of my time and budget should be spent on market research?

How much insight can you truly gain from market research?

Is market research really reflective of the real world?

Do open-ended or closed questions get the best results?

How to make market research engaging for research participants

Do participants want to follow a structured questionnaire?
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