Client: Coveo

Region: US, UK, Australia, New Zealand

Audience: Consumers (age 18+)

Sample size: 6,000 respondents

Fieldwork: 24-30 June 2025

 Challenge: Empowering a holiday campaign strategy with insight

Coveo, a leader in enterprise AI search and relevance, wanted to understand how consumers across key global markets were using Generative AI (GenAI) for online shopping to fuel a high-impact holiday season campaign. The goal? Establish clear thought leadership, generate top-tier media coverage, and create a bank of original data that could support marketing and demand generation well beyond the holiday period.

Our role: Data collection that builds brand authority

Arlington Research was commissioned to design and execute a quantitative online survey of 6,000 adults aged 18+ across the U.S., U.K., Australia and New Zealand for the third year of this report. We ensured a nationally representative sample with quotas by gender, age and region, gathering insight into:

• Consumer openness to GenAI-powered shopping assistants
• Changes in holiday gifting budgets, priorities and behaviours
• The role of digital vs. in-store experiences
• Key purchase drivers, stress points and trust indicators
• How shoppers are discovering, comparing and choosing gifts

The data revealed that:

• 72% of consumers would use a GenAI shopping assistant, with 91% of those who’ve tried it ready to use it again.
• 86% of shoppers feel holiday stress, but 73% plan to give the same or more than last year.
• 66% say budget influences brand perception more than any other factor.
• Nearly half (44%) of shoppers plan to split purchases evenly between online and in-store channels.

Outcomes: Insights that spark a global marketing engine

The research doesn’t just fill data gaps – it is a cornerstone asset for Coveo’s seasonal marketing and content strategy. The findings inform:

• Brand authority & media impact. The insights are featured in Coveo’s 2025 Holiday Report, positioning the company as a thought leader at the intersection of AI and retail experience and used to generate regional and national press coverage.
• Content creation at scale. The data powers a library of insights for use across blogs, webinars, infographics, and sales enablement, giving Coveo continuous fuel for digital storytelling.
• Business growth & pipeline influence. The campaign drives top-of-funnel engagement through media coverage, site traffic and downloads – increasing audience trust and helping build the case for AI-powered shopping tools.

Conclusion: Insight-driven impact

This shows the power of meaningful consumer research to drive content, strategy, and customer engagement. With the right questions, robust data, and timely delivery, Arlington Research helps Coveo stay ahead of both AI-driven change and holiday demand.

Download the report