Campaign Overview

Console Connect, in collaboration with Berkeley Communications and Arlington Research, sought to cut through the generative AI hype by addressing an overlooked but critical issue: network readiness. As the adoption of generative AI accelerates, Console Connect aimed to spark a global conversation about the real-world infrastructure challenges enterprises face.

Research Objectives

The research was commissioned to:

• Generate headline-ready insights that attract tier-one media attention.
• Provide C-suite leaders with compelling evidence to rethink infrastructure planning.
• Identify pain points and risks related to deploying generative AI too quickly.

 Methodology

To inform the campaign, and report content, Arlington Research conducted an online, self-completion survey between 3–16 January 2024, gathering insights from 1,000 Director-level and above CTOs and senior IT leaders. Respondents were based in companies with over 50 employees across five regions: the UK, USA, Australia, Hong Kong, and Singapore.

Key Findings

• 69% of IT leaders, and 66% of CTOs, said their current networks were not ready for generative AI.
• 88% plan to deploy generative AI soon, but 76% worry about the long-term infrastructure impact.
• 71% fear generative AI will expose networks to cyber risks (rising to 90% in Australia).
• Key barriers: cybersecurity threats (43%) and lack of internal skills (39%).

Research-Driven Strategy

The findings were timely and newsworthy, creating urgency around a less-covered angle of the AI conversation. This differentiated Console Connect as an expert in infrastructure resilience amid AI disruption.

Impact

Arlington Research delivered a high-credibility study that grounded Console Connect’s campaign in hard data. It provided a fresh, disruptive narrative that resonated across tech media globally. The campaign successfully positioned Console Connect as a strategic voice on infrastructure readiness.

Download the report here