Case Study: Teletrac Navman: Global Fleet Research Driving Thought Leadership

The challenge

Teletrac Navman wants to strengthen its position as a global authority in fleet and equipment management.

To do this, they need robust, data-driven insight into:

  • Operational efficiency and cost pressures
  • Fleet safety and risk management
  • Equipment utilisation and asset performance

The goal isn’t just to generate data, but to create a compelling thought leadership platform to engage customers, support marketing and inform strategy.

The approach

Arlington Research helped design and deliver a multi-wave global research programme including three recent flagship reports:

  • 2025 Equipment Management Edition
  • 2026 Risk & Exoneration Edition
  • 2026 Equipment Utilization Edition

We surveyed over 1,800 fleet and equipment operators across the US, UK, Australia and New Zealand, with each report focused on a critical industry theme, allowing Teletrac Navman to build a connected narrative over time, rather than a one-off study.

The insight 

Operational inefficiency is a universal challenge

93% of equipment operators report issues impacting operational efficiency, with maintenance and cost control leading concerns.

Visibility gaps are holding fleets back

35% of businesses say a quarter or more of their on-road assets are unavailable due to unknown location.

Technology adoption is widespread, but fragmented

While 99% of equipment operators use at least one technology solution, integration remains a major barrier to unlocking value.

Safety technology in fleets is delivering measurable ROI

  • 70% report faster claims processing
  • 53% have exonerated a driver in the past year

Utilisation is the biggest untapped opportunity

Up to 47% of equipment sits underutilised, highlighting significant inefficiencies in equipment operations.

The impact

  • A scalable thought leadership platform. The Mobilizing the Future of Fleets series has become a cornerstone of Teletrac Navman’s content strategy, delivering consistent, insight-led engagement across global markets.
  • Stronger market positioning. The research reinforces Teletrac Navman’s role as a strategic partner, not just a technology provider, helping customers navigate complex operational challenges.
  • Commercially relevant insights. By focusing on real-world issues like cost, safety and utilisation, the reports provide practical value for fleet operators, supporting both lead generation and customer retention.
  • A long-term narrative. Rather than a single campaign, the research and reports build an ongoing story about the future of fleet managementlinking efficiency, safety and performance into one cohesive vision.

As fleet operations become more complex, the need for integrated, data-driven decision-making will only grow.

Through this ongoing partnership, Teletrac Navman is well positioned to continue leading the conversation, backed by credible, global research.

Download the reports

2025 Equipment Management Edition

2026 Risk & Exoneration Edition

2026 Equipment Utilization Edition