Case Study: Teletrac Navman: Global Fleet Research Driving Thought Leadership
The challenge
Teletrac Navman wants to strengthen its position as a global authority in fleet and equipment management.
To do this, they need robust, data-driven insight into:
- Operational efficiency and cost pressures
- Fleet safety and risk management
- Equipment utilisation and asset performance
The goal isn’t just to generate data, but to create a compelling thought leadership platform to engage customers, support marketing and inform strategy.
The approach
Arlington Research helped design and deliver a multi-wave global research programme including three recent flagship reports:
- 2025 Equipment Management Edition
- 2026 Risk & Exoneration Edition
- 2026 Equipment Utilization Edition
We surveyed over 1,800 fleet and equipment operators across the US, UK, Australia and New Zealand, with each report focused on a critical industry theme, allowing Teletrac Navman to build a connected narrative over time, rather than a one-off study.
The insight
Operational inefficiency is a universal challenge
93% of equipment operators report issues impacting operational efficiency, with maintenance and cost control leading concerns.
Visibility gaps are holding fleets back
35% of businesses say a quarter or more of their on-road assets are unavailable due to unknown location.
Technology adoption is widespread, but fragmented
While 99% of equipment operators use at least one technology solution, integration remains a major barrier to unlocking value.
Safety technology in fleets is delivering measurable ROI
- 70% report faster claims processing
- 53% have exonerated a driver in the past year
Utilisation is the biggest untapped opportunity
Up to 47% of equipment sits underutilised, highlighting significant inefficiencies in equipment operations.
The impact
- A scalable thought leadership platform. The Mobilizing the Future of Fleets series has become a cornerstone of Teletrac Navman’s content strategy, delivering consistent, insight-led engagement across global markets.
- Stronger market positioning. The research reinforces Teletrac Navman’s role as a strategic partner, not just a technology provider, helping customers navigate complex operational challenges.
- Commercially relevant insights. By focusing on real-world issues like cost, safety and utilisation, the reports provide practical value for fleet operators, supporting both lead generation and customer retention.
- A long-term narrative. Rather than a single campaign, the research and reports build an ongoing story about the future of fleet management – linking efficiency, safety and performance into one cohesive vision.
As fleet operations become more complex, the need for integrated, data-driven decision-making will only grow.
Through this ongoing partnership, Teletrac Navman is well positioned to continue leading the conversation, backed by credible, global research.
Download the reports
2025 Equipment Management Edition