Why you should avoid ambiguous questions in research?

Paul Stallard - Monday May 20th 2019

When carrying out any form of market research it is key to avoid ambiguous questions as you may receive vague answers. You only get out what you put in, and if you include poorly planned, ambiguous or misleading questions within your survey, then your results will come out exactly the same way.

Whilst it is important not to include leading questions that push an audience towards feeling a certain way, you should always make sure that your questions are straight to the point and that the respondents can easily decipher what a question means, and they can provide a confident answer. If this is not the case, you will not only receive questionable results, but you may also not get the best representation of the sector you are exploring.

Whether your research is commercial, political or cultural, our team can provide you with an accurate picture of what the world thinks, and bring your story to life with more than just opinions. By better understanding buyers, trends, and data, it is possible to build stronger brands and drive sales. But you need to ask the right questions.

The ability to drill into profiled target groups and gather insights will give you strong reliable research to help position you as a thought leader.

...you should always make sure that your questions are straight to the point and that the respondents can easily decipher what a question means

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