What does MRS stand for?
Paul Stallard - Monday September 2nd 2019
The Market Research Society (MRS) is the acting UK government body focused on the protection of participant data, as well as general GDPR laws and research security. The MRS consults with both business and government leaders to ensure that research stays at the forefront of commercial and political agendas.
Whilst not legally enforceable, MRS standards and regulations are the most effective way to ascertain how reliable a research company is. If a company does not comply with MRS protection practices then they are automatically at risk for misusing data, which could cripple any campaign that you are planning to roll out.
Arlington Research prides itself on complying fully with the MRS. We have placed safely and securely handling all the data that we come into contact with as the centre of our business ethos since our inception.