Can consumer research be conducted worldwide?
Paul Stallard - Monday April 29th 2019
Simple answer to this question is yes. Consumer research can be conducted anywhere with an online presence or telephone connection can be reached.
That said, many people get it wrong because global research is not always the easiest to conduct. Translations, demographic targeting and IT reliance can all increase risk and cost.
Online surveys often work well but if you are looking for more qualitative research, other methods should be considered. These include contacting the audience via telephone or conducting face to face interviews. Always ask your agency how they would recommend getting the best results, and not just the easiest/cheapest.
I personally believe that global research campaigns present a welcome challenge and help make the job interesting. With a strong presence in all seven continents around the globe, Arlington Research can help in nearly any country or at least advise you on what is possible.
For a free research quote, feel free to get in touch.